‘Paperization’ reaches Australian shores

‘Paperization’ reaches Australian shores

One open KitKat chocolate bar surrounded by other kitkat bars on a yellow background. (paperization)

In efforts to reduced their environmental impacts, big-name brands the world are over are changing their practices to be more eco-friendly. For some, including major confectionary and chocolate suppliers, this means ‘paperization’.

This year will mark the launch of Mars Wrigley and Nestle’s new paper packages for their chocolates. Mars Wrigley has indicated that they are aiming to have 100 per cent recyclable materials in use by 2025.

Consumer Analyst Bobby Varghese with GlobalData says, “Paper and board packaging materials—primarily folding cartons, trays, and tubs—account for over 10 per cent of confectionary packaging volumes (in million pack units) in Australia.

“However, with governments across the APAC region cracking down on single-use plastics, and consumers growing more eco-conscious, confectioners are marching towards sustainable packaging materials and circular economies. This is compelling the shift from plastic to sustainable materials, such as paper.”

For Nestle, the move to paper-based packaging isn’t entirely new. In 2020, they transitioned to fully recyclable packaging for its product Smarties.

“This move will aid Nestle and Mars Wrigley in lowering their environmental footprint to comply with Australia’s 2025 National Packaging Targets for 100 per cent recyclable, reusable, or compostable packaging,” said Bobby.

“If the new paper packaging gains the approval of wholesalers, retailers, and consumers, other confectioners will follow suit and switch to paper-based packaging in Australia, and subsequently the rest of the APAC region in the coming years.”

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