A $100 million chocolate experience could soon start construction at the Cadbury factory.
Located north of Hobart, the “experience” will feature the world’s largest chocolate fountain, a chocolate lab and a chocolate emporium.
The concept was dreamt up by Tasmanian tourism industry veteran Simon Currant, and the project has been in the works for around 15 years.
According to Pulse Tasmania, the Liberals have backed the project with $4 million in funding – if they’re re-elected – and have said it’s the greatest thing to happen to tourism since MONA.
The new attraction is set to be located next to the current Cadbury factory on the Derwent River and, in addition to the chocolate attractions, will also include a 3D time tunnel, themed electric ferries, chocolate studio producing unique Tasmania-branded chocolates and a build your own bar experience.
“We talk a lot about the cultural and economic life of the MONA-effect, but it’s important that we keep investing, growing, changing and giving visitors even more reasons to visit Tasmania and spend their money in our cities and regions,” Tasmanian premier Jeremy Rockliff said.
“This will re-write the ‘must see’ list for every visitor that comes to Tasmania. Hug a Tassie devil, sip on Wineglass, stroll Salamanca, climb Cradle and cap that all off with the sweet experience of them all at the Chocolate Experience at Cadbury.”
According to Pulse Tasmania the project is expected to be completed by 2026 and is forecast to boost the Tasmanian visitor economy by $120 million annually while creating around 300 jobs in construction and 200 jobs on completion.
“We are continuing our strong backing of our tourism industry to ensure that our visitors stay longer, see more of our state and spend more while they are here, supporting local businesses and jobs right across Tasmania,” Mr Rockliff said.
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