All Things Baking, a new Chicago trade event slated for launch in October, has caught the attention – and garnered the early support and commitment – of the US industry’s heavyweights.

Avalon Deco Suppliers, DecoPac, ORBIS and DeMarle are confirmed exhibitors at the new national trade show, many with great enthusiasm.

“We’re excited to hear about a new baking show for the years in between International Baking Industry Exposition (IBIE),” DeMarle USA’s Mike Cornelis said.

“Bring on the bakers, pastry chefs and cake artists.”

Developed by the Retail Bakers of America (RBA), American Bakers Association (ABA) and BEMA (Bakery Equipment Manufacturers & Allieds), ALL THINGS BAKING will serve as the industry’s annual marketplace during the two-year gap between the triennial IBIE.

Organisers are preparing a “high-energy, tech-savvy” event that will appeal to today’s forward-thinking entrepreneurial retailers who are looking for ongoing opportunities to take their baking or food business to the next level.

“Today’s consumer trends favour independent bakeries, cafes and catering companies that are agile, flexible and in tune with their customer base,” Rick’s Bakery owner and RBA president, Rick Boone said. “Ethical consumerism, clean-label products, organic and locally sourced ingredients, eco-friendly packaging – these trends point to significant opportunities for smaller, regionally based food service operations. All Things Baking focuses on giving them the timely educational and exhibit offerings to make the most of their opportunities.”

sourced ingredients, eco-friendly packaging – these trends point to significant opportunities for smaller, regionally based food service operations. All Things Baking focuses on giving them the timely educational and exhibit offerings to make the most of their opportunities.”

Colborne Foodbotics’ Rick Hoskins was quick to recognise the new show’s potential as an ongoing element in their selling strategy.

“Having new opportunities to collaborate with our customers and allied partners – and having those opportunities more frequently – is paramount to our growth initiatives. We see All Things Baking as fitting right in with our plans for the future,” Mr Hoskins said.