A Queensland company family that opened six stand-alone Carl’s Jr stores in one year – and has a seventh on the way – has landed the Australian rights to US bakery giant Cinnabon.
According to The Courier-Mail, the Bansal Group has announced it will launch Cinnabon in the third-quarter of this year.
The Queensland company outlets will be concentrated in high pedestrian areas in South East Queensland shopping centres from the middle of the year, before being expanded into greater Sydney in 2020 and Melbourne in 2021.
Bansal Group co-owner Gaurav Bansal said Cinnabon’s point of difference was there was no international competitor on the Australian market.
“You have world famous doughnuts, you have world famous burgers but there’s no world famous scroll brand in Australia,” Mr Bansal said.
“Their frosting and cinnamon make them different from any other brand that people can’t imitate.”
Bansal Group will sub-franchise Cinnabon in Australia while also retaining a handful of outlets.
The Cinnabon bakery restaurant chain started in Seattle in 1985 and claims to have the world’s greatest cinnamon roll.