Strong Sales Boost Franchise

The Puckles Family Bakehouse in Queensland has fast-tracked its search for franchisees after sales have outperformed business targets.

Puckles opened its first store in Springfield, outside Brisbane, in December 2011. Within two months, sales had reached the 12-month target.

Director Steve Plarre said customer loyalty has given the business confidence for the future.

“Customers have responded positively to the old-school bakery style seen in the traditional range and store’s design, as well as our website, online shop, facebook page and other digital media initiatives,” Mr Plarre said.

Mr Plarre said the company would focus growth in Ipswich due to the predicted population boom in the greater Brisbane metropolitan area.

“We are opening three new stores here by November 2012, with more in the planning stages,” Mr Plarre said.

The business is taking a different approach to the traditional franchise model, welcoming people who may not have experience in retail, baking or management. All franchisees have access to its four-week franchisee intensive training program.

“Puckles’ success comes down to the quality of the products we sell and the standard of customer service,” Mr Plarre said.

“We believe the cultural fit of franchise partners is far more important in the long run, which is why we are open to talking with everyone from the most experienced franchise owners to new entrants.”


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