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Puckles Launch New Franchise Offer

Puckles Launch New Franchise Offer

Puckles Family Bakehouse has launched a new franchise offer in response to a market trend that’s seeing more β€˜first timers’ entering the bakery and cafΓ© franchise sector.

Owned and managed by the Plarre family, of Ferguson Plarre Bakehouses, Puckles has opened four stores in Queensland after launching in December 2011. Products on offer include home-style cakes, savouries, party food and celebration cakes, as well as barista coffee.

Director Steve Plarre said the business is based on a model geared for simplicity and as a result, is attracting the majority of its interest from people new to franchising.

β€œThere’s a clear trend toward people seeking more independence in their lives and we knew we had to create a franchise approach that would support people who may have no business or retail experience,” Steve said.

β€œWe provide a full training program at no extra cost. Quality training from the start is a huge influence over a franchisee’s success and it’s critical to giving potential franchisees more confidence.”

The training program equips franchisees to manage the final stages of baking and finishing in-store, creating fresh products without the space or skill needed to start from scratch.

In the face of a widespread retail downturn, Puckles has also reassessed its financial model.

β€œFranchisees are looking for more value in a tight economy,” Steve said.

β€œWhen we first started Puckles we planned to franchise via a royalty system and quickly realised that our biggest point of difference would be having no royalties. It’s a practical way to create a strong profit base for the business while giving our franchisees more control over their own profit – and the feedback on our β€˜no royalty’ offer has been very positive.”

Puckles’ bakery model ensures fresh products for customers without the hurdle of needing skilled pastry chefs and bakers in-store.

β€œEverything Puckles sells is made 100 per cent in-house. It’s unique in the market to have a franchisor that’s also your baker – with nothing outsourced,” Steve said.

β€œIt gives us full control over our supply chain, the quality of our ingredients and product innovation. With the right training and support that’s how we ensure a consistently excellent product range.”


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