The countdown is on until Valentine’s Day, February 14. This year, the day will have an extra special meaning for three Australian couples, thanks to international fan-favourite doughnut shop Krispy Kreme.

In late November last year, the company put out a call on its social media for Aussie fans for whom Krispy Kreme held a particular meaning to enter a competition with a special doughnut-y prize.

“Does Krispy Kreme have a special place in your love story?” the social media post began.

“Maybe you’ve shared an Original Glazed on your first date? Whether you’re recently engaged, been for a while, or even want to renew those exceptional vows, we want to hear from you.”

Couples were invited to tell their love stories on the doughnut store’s website for a chance to win a paid-for Valentine’s Day wedding (or vow renewal) held Krispy Kreme Mascot in New South Wales. Three couples were (secretly) selected on 12 December and will be eagerly awaiting their special day next month.

The overwhelming response to the competition only serves to show how beloved the doughnut chain is Australia-wide.

“Honestly, we thought we’d get a few people. It’s got to be a few, right?” chief brand officer at Krispy Kreme David W. Skena told bakingbusiness.com.

“Over 340 couples have asked, please, yes, I would like to be married at Krispy Kreme on Valentine’s Day, which is really cool. It just shows you how special this brand is and how deeply people feel their association with this brand.”