Fairy Bread Day is back with a sweet vengeance

Fairy Bread Day is back with a sweet vengeance

Sprinkled over a week of fun-loving fundraising, Fairy Bread Day on November 24 is the perfect excuse to whip out the 100’s and 1000’s to help raise funds for leading youth mental health organisation, ReachOut.

Last year saw Australian family-owned company, Dollar Sweets, take the reins from founder, Adam Schell, to bring Fairy Bread Day to the next level. Aussies across the nation unified over this treat, raising a celebratory total of $30.9K, with $11K donated from public gratuity and $19.9K from Dollar Sweet’s sales, to support our youth in need through ReachOut’s essential mental health services.

Since the birth of Fairy Bread day in 2014, everyone from teachers to tradies, young and old, have come together to sprinkle some fun and love for the day. So this year, whether it’s in the classroom, the office or with friends, snack on some sprinkles and pledge donations to ReachOut via

“Last year we were overwhelmed with the public response and sense of community with Fairy Bread Day and we can’t wait to see how creative everyone gets in 2021, raising the bar again with the nation’s passion for our iconic Fairy Bread!” said Dollar Sweets managing director Miranda Higgins.

“We are also so pleased to continue and strengthen our relationship with ReachOut, who provide a deeply important and unique resource for young people when it comes to their mental health, especially during these tough times.”

Accessed by more than two million people in Australia each year, ReachOut is a free service focused on providing Australia’s young people and their parents with the tools and hands-on support they need to help tackle whatever life throws at them. Founded in 1998, ReachOut is dedicated to supporting young people in Australia with anything from everyday issues through to tough times.

“In 2020 we were thrilled with the support and funds raised for ReachOut through Fairy Bread Day,” said ReachOut director of marketing and fundraising Tracey Campbell.

“These donations allow ReachOut to provide support for even more young people and their parents when it comes to their mental health.

“Fairy Bread Day is a fun, inclusive and colourful way to start a conversation about mental health and to reconnect with the people in our communities.”

So, what are you waiting for? Sprinkle kindness this November by gathering your troops to pave a better future for our youth over a sweet slice of spotty goodness.

Click here to upload your own recipe


Your email address will not be published. Required fields are marked *

By using this form you agree with the storage and handling of your data by this website.