Aussie cake and pastry manufacturers facing consum...

Aussie cake and pastry manufacturers facing consumer shifts

Cake manufacturing

Recent research has shown the cake and pastry manufacturing industry in Australia is experiencing significant shifts.

Released by IBISWorld, the research revealed these shifts were partly due to evolving consumer preferences, volatile commodity prices and intense competition.

The analysis noted manufacturers were adapting to these shifts by increasingly focusing on specialty products and responding to the changing demands.

According to Australian Manufacturing, in recent years supermarkets have expanded on their private-label offerings, which in turn increased competitive pressure on traditional cake and pastry manufacturers.

As a result of this supermarket expansion, consumers have begun to turn to artisanal and gourmet foods, often from retail bakeries, which in turn poses a threat to branded industry players.

The IBISWorld report noted the consumer shift was also being attributed to a rise in health consciousness, leading consumers away from factory-produced, pre-packaged baked goods. To remain competitive, many manufacturers were emphasising specialty products such as gluten-free and vegan options.

The demand for sweet pastries has also experienced a surge recently, which is being attributed to the return of coffee shop culture as people return to offices and travel more frequently post-covid.

Looking ahead, the report emphasised that the next five years will be crucial for the manufacturing industry, as they innovate and adapt to maintain their market positions and cater to an increasingly discerning consumer base.

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