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A change of scenery for Penny for Pound

A change of scenery for Penny for Pound

Popular artisan bakery Penny for Pound, which has locations in Moorabbin, Camberwell, and Richmond in Victoria, recently had to relocate its Richmond store—just down the road from the original.

In December of last year, the bakery was informed that the building that its original Richmond store, which was located at the rear of Mayday café, was housed in had had an offer made on it, and Penny for Pound would need to find a new home.

“When we closed the doors, we didn’t know what we were doing, so we didn’t make an announcement,” Matilda Smith, pastry chef and co-owner of Penny for Pound, told Broadsheet.

“I’m sure a few people thought we were gone for good, so it was nice to let people know we were coming back. It feels like coming home.”

Luckily for the bakery, they were able to secure a vacant bakery site a mere 30 metres down the road and reopen within eight weeks of closing. Earlier this month, Penny for Pound threw open the doors to its new store, decorated in the brand’s signature pink and green.

The new Penny for Pound Richmond store is larger than its predecessor, allowing the bakery to expand the range of baked goods that they offer—including bringing back the pies and sausage rolls that were a staple for Penny for Pound during lockdown.

The new store also affords the bakery the opportunity for outdoor seating, having street frontage that the previous store didn’t have. Customers will also be able to order coffees from the new coffee machine, with beans roasted by Axil.

The bakery is continuing to supply all of the baked goods that have made it a popular Richmond fixture over the years and will still be baking four rounds of croissants a day to ensure that customers will have access to the freshest products.


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