Australia’s leading multi-food franchise operator Retail Food Group (RFG) hopes to raise $200,000 for HeartKids during February across its brands, including Big Dad’s Pies, Donut King, Brumby’s Bakeries, Michel’s Patisserie, bb’s café and Esquires.

The campaign, which kicked off on February 1, will see all RFG’s franchise systems donate 50c from every HeartKids product sold, including macarons, which will be sold at Brumby’s retail stores.

RFG corporate communications manager Sarah Broad said the company was excited about raising another $200,000 for HeartKids.

“We are encouraging everyone to get into their nearest store to enjoy a special treat and know they are doing something to help fight child heart disease,” Sarah said.

“Supporting our community is a huge part of our brands’ values so we are excited to reach such a significant milestone in our HeartKids fundraising initiative.

“Our donations have also allowed HeartKids to fund further research projects into the causes, treatment and management of this devastating disease that affects six newborn babies every day and 32,000 Australian children under the age of 18.”

In the past two and a half years RFG has raised more than $1 million for the charity. Brumby’s managing director Steve Pagett said the amount raised was impressive, particularly as many customers donated 5c and 10c with their purchases.

“We’ve been part of the fundraising initiative with Heartkids for the past two and a half years, so it’s something all the Brumby Bakeries get behind,” Steve said.

“We saw a lot of money raised in regional stores, where the franchisees are really engaged with their community, and the customer base really works with them.”

HeartKids Australia chief executive officer Jann Kingston said the donations help ensure more children and their families could be supported during difficult times.

“We are very thankful for the fundraising initiatives Retail Food Group undertake for HeartKids,” Jann said.

“One million is an impressive milestone to reach and enables us to continue our vital support services, research and awareness into childhood heart disease.”