Cult bakery Lune Croissanterie will open the doors to its newest store on Queensland Gold Coast later this month.

The outpost, located in the Pacific Fair Shopping Centre in Broadbeach, has been in the works for some time. Lune founder Kate Reid said they had been in conversation with Pacific Fair for some time.

“It was only ever going to work if we found the right space,” she told InDailyQld.

“When we saw the site we knew that was the one to bring Lune to life on the Goldie.”

The move to the Sunshine State marks the brand’s first expansion into a shopping centre environment, but Kate said they had felt the move north was achievable because they already had the infrastructure in Queensland to support the Gold Coast store.

“Creating that build-from-the-ground-up site in an open air location gave us the opportunity to do something really special within a shopping precinct,” Kate said.

“It’s also presented us with the opportunity to try something new. I think that’s always motivating when you own your own business.”

The Gold Coast store’s interior has been designed with its location in mind.

“It’s lighter, there’s bee outdoor dining, and the materiality that we use feels different to our other stores,” Kate said.

“Melbourne’s stores are very bluestone – concrete, black mirror and darker tones. When we opened in Sydney, we really wanted to reflect that Sydney is more sandstone, warmer tones, so we completely changed the materiality we were using to reflect the fact that we were now in Sydney. But when you walk in, you know that it’s uniquely a Lune store.”

Further details about the Pacific Fair store have been kept firmly under wraps, however Kate confirmed a special pastry will be created to mark its opening, which she described as, “a nostalgic, fun celebration of warmer weather and childhood”.