Data reveals Aussie Easter cravings

Industry
MyFitnessPal has released Australian Easter treat preferences ahead of the long weekend

With Easter now just days away, data released by global nutrition and food tracking app MyFitnessPal has shown more than 6 in 10 Australians – roughly 61 per cent) are planning to enjoy chocolate and hot cross buns this long weekend.

A recent poll of more than 1000 Australians conducted by the app has revealed that when it comes to the most popular type of chocolate or seasonal treats that will be enjoyed over the Easter long weekend, milk chocolate is the clear favourite followed by dark chocolate, hot cross buns and white chocolate.

The data logged has also uncovered Australians’ changing tasted when it comes to hot cross buns. While a plain hot cross bun accounts for 67 per cent of all the hot cross buns logged in the app during Easter, Aussies are open to different varieties of the sweet bun. Fruit buns (14 per cent), chocolate (13 per cent) and apple and cinnamon (6 per cent) were all popular options.

Nutritionist and MyFitnessPal ambassador Michaela Sparrow said celebrations like Easter are an important part of Australia’s food culture, and enjoying these foods in moderation can absolutely be part of a healthy, balanced diet – especially when there’s no guilt attached.

“Milk or dark chocolate preferences might divide the nation but from a nutritional perspective, it’s really interesting to see where these preferences stacked,” she said.

“While darker chocolate does offer some antioxidants, most Easter favourites are higher in sugar and saturated fat, so it’s all about balance – enjoying these foods while still prioritising nutrient-dense options throughout the day.

“The variety in hot cross bun choices also highlights how Australians are embracing different flavours. While plain buns remain the most popular, fruit varieties can offer a small boost in fibre, whereas chocolate-filled options tend to be more energy-dense. Being mindful of these differences can help people make choices that suit their health goals while still enjoying the festive spirit.”


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