Life is sweet for husband-and-wife entrepreneurs, Ken Mahlab and Jacky Magid after recently relocating their cookie business to a new, larger factory in Melbourne.
Together they run Charlieβs Cookies, a boutique cookie brand that specialises in βbringing little pleasures into everyday lifeβ.
Mrs Magid was honoured as Manufacturing Representative of the Year at the Foodservice Industry Awards of Excellence in late 2010.
βThe secret is to break up the roles,β Mrs Magid said. βSo, Ken does the washing and folding and I put it away!β
Mr Mahlab and Mrs Magid work side-by-side to bring a range of gourmet treats to both the food service industry and the consumer market.
βAt Charlieβs we believe that lifeβs short, so you should take your pleasure seriously,β Mrs Magid said. βIβve used that same philosophy in my career.β
βWeβre still working hard but we donβt mind the long hours, because weβre spending time together to put joy into peopleβs lives, one bite at a time.β
In 2004 Mr Mahlab left the corporate world to purchase a local cookie shop that had fallen into administration. Corporate lawyer Mrs Magid joined the company in 2007 as sales and marketing director.
COMMENTS