Too good to eat: Where food and art collide

Too good to eat: Where food and art collide

Son of A Baker is one of Sydney’s most Instagrammed bakeries, and owner Roman Urosevski wanted to explore a partnership that celebrated the art and food worlds, which have come together in Botany with the opening of Sydney Art Store and the newest edition to the Son of a Baker family—Botany HQ.

Photographed by Kera Wong, Too Good to Eat is a photographic art series, which launched on May 12 across both @sonofabakerau and @the_sydneyartstore Instagram accounts.

Best known for his colourful and vivid nature-inspired artworks, Alesandro has creatively transformed the iconic Son of A Baker pastries to deliver a series of stunning visuals that are sure to inspire and get the tastebuds going.


“Alessandro is a good friend of mine; we have our shops about 100 metres from each other in Botany,” Roman said.

“I had an idea where we would create a collaboration between the two [food and art]—my croissants are quite artsy, I’d like to think, and he’s a phenomenal artist.

“The idea with my seven days with Alesandro was to start launching the pics, one per day, and get everyone’s taste buds going, and in the end launch artistic edible flavours.

“It’s the collaboration of food and art, turned into an edible art series.” To celebrate the launch of this collaboration, Son Of A Baker will be unveiling a series of art-inspired fully edible treats, starting with a pistachio cream croissant on June 1.

The new products will be made with buttercreams mixed to look like the oil paints in the photographic series, taking it from Too Good To Eat to 100 per cent ready to scoff!

Follow @sonofabakerau on Instagram to keep up with the series, and if you’re in Sydney, stop in and see what all the fuss is about!

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