Smaller, single-serve bakery items peak in popularity during holiday periods, according to a recent report by US-based independent consulting firm Nielsen Perishables Group.
More specifically, it is the portion-controlled items such as mini-tarts and éclairs that offer consumers the ability to indulge without spending more on larger bakery items such as cakes and sweet-pies.
Throughout 2011 and 2012, specialty desserts posted peak dollar sales during holiday weeks in the US and were driven by Valentine’s Day and the weeks of Christmas and New Years.
Tarts experienced the highest rise in interest throughout holiday periods throughout 2011-2012, accounting for 29.7 per cent of the total US dollar sales for specialty desserts. Éclairs followed at 21.4 per cent.
While only accounting for 6.9 per cent of the total US dollar sales for specialty desserts, the Nielsen report noted Greek pastry baklava continues to experience a noteworthy increase in interest throughout the country. Conversely, traditional US favourites, including cobblers, custard puddings and trifles, have collectively reduced in interest.