Pink gin but make it cake

Hold up: Pink gin, but make it cake? That’s what a British cake company has done with the trendy addition to every G&T lover’s home bar.

Finsbury has teamed up with Diageo-owned Gordon’s to launch a cake inspired by the distillery brand’s Premium Pink Gin.

Called Gordon’s Premium Pink cake, the layered pink and white sponge features raspberry jam, a pearlescent ombre effect finish, and a frosting flavoured with the tipple. It is topped with edible sugar pearls and dried raspberries.

The foray into alcohol-inspired bakes is not a first for the UK cake manufacturer, which teamed with Diageo in 2018 to launch the first range of adult-only Baileys cakes.

“We’ve worked with Diageo for many years and have seen huge success when we’ve previously married together their well-loved drinks with our expertise in crafting beautiful cakes,” Emma Hamilton, brand manager for Finsbury Food Group, said.

“We know gin lovers will want to snap this up, but we’ve made sure that there’s enough beautiful flavours and toppings to delight those who aren’t as partial to gin too. We are thrilled to be collaborating with Gordon’s on their first cake, hopefully the first of many.”

The cake is available from Asda priced £12 and will go on sale in Tesco on September 6.

For our disappointed Aussie readers, you might like to check out our past feature on Baking With Booze for some inspiration!


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