Australian pastry makers, Banjo’s Bakery Café is upping the ‘appiness’ with the official re-launch of their order, pay and rewards mobile application—upping the convenience for fast, freshly baked goods.
Flaunting a complete redesign of the user interface to create a simplified and cleaner aesthetic, Banjo’s have created a seamless user experience to take customers from order to check out as simple as A to B.
The app has received 35,000 downloads and counting, with tech-savvy young adults between the ages of 25-44 most likely to use the digital ordering service and Brisbane seeing the biggest uptake to date.
The first-to-market bakery ordering app first launched in November last year as part of the national franchisor’s strategy to modernise their customer experience and increase contactless purchase and pay options to respond to the ongoing impacts of COVID-19.
The application is free to download and includes fan-favourite features such as skip the queue ordering, ViP points system, order favourites saved, pay-in-advance, and 50 per cent off your first order using the app.
Banjo’s Bakery Café CEO and Managing Director, Jessica Saxby, said the updated application would continue to ‘wow’ customers and make ordering their favourite products and coffee simpler than ever.
“We know Banjo’s Bakery Café customers are regularly on-to-go, so taking on customer feedback since the initial app roll-out has been hugely helpful in building a user experience tailored to everyone from our regulars to a first-time customer,” said Ms Saxby.
“Our team hope that the Ordering App can save parents a few minutes on the morning school route, create more valuable time during an office worker’s lunchbreak or make party potluck contributions a little bit easier,” she said.
To date, the 50 per cent off your first order when downloading the Ordering App has been a crowd pleaser, but users can also take advantage of the exclusive offers available each week.
To raise awareness around the app re-launch, Banjo’s are currently undertaking a national marketing campaign across social media, out of home and print, which has already seen a recent uptake of 39 per cent in app downloads.
Available on IOS and Android devices, download the Banjo’s ViP Ordering App on Google Play and the Apple App Store.
With over three decades of baking experience and millions of customers each year, Banjo’s Bakery Café currently has 44 successful franchise stores across Tasmania, Victoria, News South Wales, South Australia and Queensland.