Popular Australian doughnut brand OMG! Decadent Donuts is celebrating 2025 World Doughnut Day with a donation pledge to Give Local.

Under their Give Local campaign, every OMG! Decadent Donuts outlet across both Australia and New Zealand will partner with a local community group or cause, and will donate a portion of sales from the day.

OMG! Decadent Donuts co-founder David Moore said, “this World Doughnut Day it’s not just about indulging in a treat. It’s about making a tangible difference in our local communities – one doughnut at a time.”

“When you buy a donut from us, you’re supporting a local family-owned business and the community they serve.

“It’s the good kind of indulgence.”

Company co-founder Dianne O’Reilly said, “every Aussie deserves to feel included, especially in life’s little joys. That’s why this day matters so much to us.”

Under the initiative, a portion of all doughnut sales from June 6-8 would be donated to a range of local causes, from animal shelters to food banks, mental health support and childrens’ charities.

OMG! Decadent Donuts first began to build a name for themselves in  2017 with market stalls at farmers’ markets in and around Brisbane. Since then, the company has gone on to claim the 2024 Gourmet Donut category at the Baking Association of Australia’s National Donut Competition for their Spicy Ranga doughnut.