After being a Brisbane institution for many years, the incredibly popular Crust & Co had to close down last year as a result of the floods that swept through Southeast Queensland. Now, after a long hiatus, the team is rebooting the bakery under the name, Oh My Bread, in a different, flood-safe, location in Grange.
βWe thought we could start again, but after we assessed all the damage, we realised we wouldnβt be able to,β Sebastien Pisasale, owner of Oh My Bread, told The Weekend Edition.
He continued, βEverything was goneβwe had 2.4m of water inside the building. We knew we couldnβt do it, at least not in this locationβweβd need at least six months to start again.β
The new bakery has set up shop in the old location of Bella & Tortie, which closed in December last year and is currently also in the process of rebooting. The new location is also not too far away from the location of the old Crust & Co, and former head baker Trifide Belkacemi is also back on board. The bakery has been open for just over a week now and is seeing the return of many loyal Crust & Co customers.
But Oh My Bread is not merely a copy of Crust & Co. The new bakery has a new focus.
Sebastien said, βThe idea is to focus on the retailβno more wholesale. One reason is that it gives us a bit more of a life, and the other reason is that we can focus on the quality of the retail product and on the quantities.
βThereβs plenty of new stuff. Weβve changed the recipe for the croissant and changed the Danishesβinstead of using compote, we are using fresh fruit now, which is great. Instead of doing 250 Danishes a night, weβre doing 30, but weβre making them perfect.β
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