Michel’s Patisserie won the Best Digital Initiative Award at the annual QSR Media Awards in Sydney in June.

Michel’s Patisserie brand manager Lisa Nicholson accepted the award on behalf of the brand, and said she was absolutely thrilled for the recognition the Image Printer has received within the industry.

“Our Image Printer wins has truly enhanced the take-home cake market by turning a simple cake into a work of art for our customers,” Lisa said.

“We came to realise that creating and decorating cakes is not everyone’s passion and that some of our customers don’t necessarily have the time or skills to create beautiful, personalised cakes, which led the Michel’s Patisserie Product Innovation team to develop the easy to use, in-store Image Printer wins.”

Customers select a cake from the Michel’s cake range, supply a photograph via USB or email, or choose one from the Michel’s Patisserie licensed image library.

The franchise partner then uploads the image onto the custom designed software system and adds any additional personal touches that the customer requires, such as text in a specific font or colour, or fun elements such as clip art from the clip art library.

Once the customer has checked and approved the final design, the image is loaded to the Image Printer, which then prints the exact design on edible paper, within seconds, to be pasted onto the cake. The result is a beautiful, custom-designed and personalised cake created on-the-spot, in-store and ready to go.

“The Image Printer was rolled out across our network of stores at the end of last year,” Lisa said.

“We are constantly exploring and developing new technology that enables our customers to give their Michel’s cake of choice a unique, personal touch. Keep your eyes peeled for more exciting cake innovations from Michel’s Patisserie to come.”