Bakers Delight has brought its health offering together under one umbrella range. Six breads, selected for their individual health benefits, will form the Bakers Delight Healthy Loafstyle range: chia omega-3, cape seed, high-fibre low-GI, wholemeal country grain, wholemeal, and chia and fruit.
The move follows research from Bakers Delight that found one in five Australian women aged 25 to 65 feel guilty when eating bread, while more than two in five confessed to avoiding eating bread when trying to lose weight.
The study also revealed women find navigating the health category confusing and overwhelming, with more than a third of those surveyed indicating they would enjoy bread more often if healthy alternatives were more accessible.
To make healthier eating more convenient for customers, each product in the range will be matched with specific lifestyle and dietary needs. The information will be made easily accessible via Bakers Delight bakeries around the country and online via the “loafstyle” diagnostic tool. The online quiz analyses each individual’s activity, diet and lifestyle choices before recommending a healthy loaf to fit their lifestyle, as well as meal plans developed in association with expert nutritionists.
Accredited practising dietitian and founding director of Food & Nutrition Australia Sharon Natoli is working with Bakers Delight to help highlight the benefits of different bread types for different nutritional needs, and said bread is an important part of a balanced diet.
“The right bread choice can offer numerous health benefits including benefits for the digestive system, contributing to sustained energy, providing nutrients important to women’s wellbeing and important nutrients that support a healthier heart, mind and body,” she said.
“It’s important we provide relevant nutritional information to consumers about these benefits to assist them to make healthier choices.”