Customers ATM have launched ‘firstpoint’, a new ATM brand set to lead the convenience market in ATM brand awareness and value.

Customers ATM operates Australia’s largest ATM network and is rolling out all new firstpoint branding to more than 2500 of its terminals in convenience locations nationwide over the next nine months.

Customers ATM managing director, Tim Wildash said the new brand marked a big step forward for the convenience ATM industry.

“Consumers are generally familiar with bank-branded ATMs but the same level of recognition does not exist with non bank-branded ATMs,” he said.

“We saw the need for a convenience ATM brand that people can recognise and trust.”