Darrell Lea has announced it has gone 100 per cent palm oil-free across its full range of products.
The iconic confectionery company is the first Australian major supermarket brand to achieve this significant milestone.
It’s great news for the 68 per cent of its customers who say they would change the products they purchase if they knew they contained palm oil.
As well as the 70 per cent who believe palm oil is directly related to rainforest deforestation and reducing the number of orangutans in the wild.
The mammoth task has taken the business two years to complete, with more than 200 individual ingredients reviewed and 100 products changed in the process.
Darrell Lea’s factories in Sydney and Melbourne have started replacing palm oil across the entire Darrell Lea range with the new 100 per cent palm oil-free products hitting shelves earlier this month.
By November, Darrell Lea anticipates that all products in supermarkets will be palm oil-free.
Darrell Lea will also redesign packaging with a stand out new logo and clear ingredient listing.
Tim Stanford, marketing director said, “As a business we wanted to do the right thing. In recent years, our consumers have told us that they don’t want palm oil in our products. We listened and we took action finding a great alternative in sunflower oil.
“It doesn’t affect the taste, look or feel of our products.”
Current Australian labelling laws mean that palm oil doesn’t have to be included on product packaging, often called vegetable oil or vegetable fat instead.
Darrell Lea thinks Australians deserve better. They deserve to know what is in the products they are consuming.
“There is no doubt that palm oil production causes major devastation to rainforests and endangered animals, such as the orang-utan,” Mr Stanford said.
“We call on all businesses, not only in the confectionery industry but across the board, to look into their supply chain and make better decisions about the ingredients they use.”