Glenorchy City Council has approved the $150 million Chocolate Experience at historic Cadbury site in Tasmania.

The Experience will be home to a chocolate lab, chocolate lounge, emporium, and tasting opportunities, all housed in a building inspired by foil chocolate wrappers, and is anticipated to welcome up to 431,000 visitors each year, inject more than $120 million into the Tasmanian economy annually, and support more than 300 construction jobs and over 200 ongoing roles.

The developers behind the proposal, Simon Currant & Associates, have said the experience will bring  back to life one of Tasmania’s most beloved attractions: the Cadbury factory site at Calremont.

“From the moment visitors arrive, this will be unlike any chocolate attraction in the world,” Mr Currant said.

“It will be an innovative, immersive and deeply emotive experience that uses storytelling and technology to bring the magic of chocolate-making to life. It will be full of surprise, nostalgia, creativity and joy and, of course, there will be plenty of chocolate along the way. It is one Tasmanians will be proud of and one I’m privileged to help deliver.”

Tourism Industry Council Tasmania chief executive officer Amy Hills said this is a next-level concept that is going to make Tasmania the must-do destination that it deserves to be.

“This is a once-in-a-generation opportunity to tell the Cadbury story properly and authentically, and it will lift the whole industry with it. Importantly, it will cater to a variety of visitors and deliver on the Tassie brand promise ten-fold,” she said.

President of Mondelēz International for Japan, Australia, and New Zealand Toby Smith said Cadbury was proud to support the Experience as brand partner.

“Cadbury’s story and Tasmania’s story have been intertwined for more than a century and this project will bring that story to life for hundreds of thousands of visitors every year, and help write the next chapter for Claremont, for Cadbury and for Tasmanian tourism,” he said.

The project, which is anticipated to open in 2027, will transform the Cadbury Factory waterfront parklands in Hobart.