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Have a break at KitKat’s new store

Have a break at KitKat’s new store

KitKat has launched its first permanent store in Australia – the KitKat Chocolatory – located in Melbourne Central, where chocolate lovers can create their own personalized KitKat.

To celebrate the opening, KitKat teamed up with Anna Polyviou and Melbourne street artist Dvate. The duo collaborated on the Melbourne Street Collection (pictured), which is available in the store.

Date and Anna bring their edgy and imaginative flair to the design and creation of the KitKat Melbourne Street Collection, which has been inspired by the city’s distinctive street art. It includes interesting flavors and quality ingredients, including stone-ground matcha, almond nougat, and toasted coconut.

In-store, customers can purchase handcrafted chocolates and one-off flavor combinations. Using 100 percent sustainable UTZ certified chocolate and an ever-changing range of ingredients, customers can put a personal stamp on their favorite chocolate and create custom KitKat bars.

Anna has also created a series of limited-edition flavors inspired by her native Melbourne, including:

Hosier Lane: Caramelising the streets

Smooth milk chocolate, crisp wafers, caramel fudge, nougat, popcorn, and potato chips

St Kilda: Sundae session

Intense dark chocolate, crisp wafers, marshmallow, pretzel, and raspberry jelly drops

Little Bourke: Yo’ Matcha Me Crazy

Creamy white chocolate, crisp wafers, matcha, toasted coconut, and cornflakes

Luna Park: Candy craze

White chocolate, crisp wafers, hundreds and thousands, pop-rocks and rice crispies

On working on the collaborations, Anna said as a massive fan of all things sweet, she was so excited to be collaborating with KitKat again and with the talented Date.

“I had the honor and creative freedom to come up with some wicked creations,” she said.

“Inspired by the streets of Melbourne, they combine amazing flavors and my signature graffiti to make them truly limited edition.”

Nestle Australia’s head of marketing for confectionary Anna Stewart said the launch of Australia’s first-ever store follows on from a successful launch of pop-up stores in Sydney and Melbourne last year.

“Our previous KitKat studio pop-ups were a huge hit with the Australian public, so it was a natural evolution to create a permanent store where people could unleash their creativity and create personalized flavors,” she said.


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