Bakery overhaul for Woolworths

The Woolworths bakery range has had a major reform recently, with the supermarket brand adding around 150 new and reformulated cakes, cookies, muffins, and baked desserts to its stores across the country.

Some of the new offering from the brand include the Woolworths Lemon Meringue Tart, filled with zesty lemon curd and finished with fluffy hand-torched meringue; the Woolworths Celebration Caramel Cake, layered with dulce de lech;, and the Woolworths Smash Cake filled with hidden sweet treats.

Donald Keith, Woolworths Merchandise Manager for Bakery said, “It’s been a tough job but our team taste tested every product. We’ve worked hard for more than 18 months so customers can experience the great taste, quality and value our new range delivers.

“As part of that process, we also ensured our customers were involved in providing feedback and tasting some of the range. We’re now excited all our customers get to experience these new treats firsthand.

“We’ve put a lot of thought into our bakery range and a number of our products and cakes are also finished by hand, showing the care that goes into every bite in our bakery.”

The latest range of products will join some existing customer favourites in the bakery such as the iconic Woolworths chocolate, caramel, and white chocolate mud cakes.

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