Bakers Delight is celebrating its 40th anniversary with a brand campaign ’40 Years of Fresh’ developed by McCann Melbourne as part of the ongoing ‘Nice and Simple’ brand platform.

The new campaign sees bakers showcasing timeless dance moves to celebrate decades of baking fresh bread.

Bakers Delight group manager of marketing Jodi Murray-Freedman said, “Bakers Delight has been part of the Australian local community for 40 years, and we wanted to mark the occasion through a celebration that brings a smile to our customers, franchisees and employees.

“For 40 years we’ve adopted a ‘nice and simple’ approach to everything we do: products, ingredients, service and community, and we want to continue to celebrate the art of keeping things nice and simple with this new campaign.”

McCann Melbourne managing partner strategy Simon McCrudden said, “Bakers Delight is such a uniquely Australian brand, and has been part of the fabric of so many local communities for such a long time.

They’ve consistently stayed true to their core values as both a brand and business, and we wanted to celebrate the heritage of the brand in a way that is still relevant and appreciated today.”

The campaign was launched in September across TV, YouTube, Facebook, Instagram and Tik Tok.