A survey of more than 2000 Online food reviewers customers nationwide has revealed online reviews are key when it comes to consumer decision-making.
Data from the restaurant reservation platform Dimmi showed 35 percent of customers trusted and relied on online reviews before anything else. Interestingly, only 5.3 percent of people surveyed said they would be influenced by traditional reviews in newspapers and magazines, or on TV.
The data comes amid ongoing industry discussions about bloggers and online reviewers receiving free food in return for positive reviews – a trend dubbed “couscous for comment”.
“The consumer is not getting insight whatsoever into where to eat or drink that’s good in the city, because they’re just getting fed ads or just sponsored posts essentially from these businesses,” he said.