Despite being under Stage Three lockdown restrictions, hundreds queued in Melbourne for a taste of a new cult favourite—the Moon Cruller.
Brought to the streets of Fitzroy by the Lune Croissanterie team, Moon Cruller exclusively sells crullers; a fancier version of the deep-fried doughnut.
Moon describes its crullers as “crispy rings of deep-fried choux pastry, glazed with your fave flavour or tossed in sugar.
“A project conceived during 2020 from the team behind Lune Croissanterie, Moon takes the precision-perfect techniques from its elder sibling and adds a sprinkle of NYC fun for good measure.”
Upon opening just 250 meters from Lune on May 28, queues of customers stood masked and socially distanced to try out the perfectly-Instagram-able rings.
Of course, it wouldn’t be a Melbourne foodie venture without coffee, and customers took their crullers along with takeaway cups of coffee, hot chocolate and chair from Coffee Supreme—Moon’s in-house coffee brand.
Lune Croissanterie and Moon Cruller owner Kate Reid told Broadsheet her latest creation was inspired by the crullers she tried at Daily Provisions in New York City in 2016, which came highly recommended by New York Times restaurant critic and food writer Oliver Strand, who previously frothed over Lune in a review titled, ‘Is the World’s Best Croissant Made in Australia?’
Moon occupies a converted space outside of Lune’s head office with a fit out inspired by a New York City loft apartment, and has six flavours available at any one time—including regulars of cinnamon sugar, vanilla glaze and chocolate glaze.
Moon Cruller is open Thursday and Friday from 7.30am until sold out, and Saturday and Sunday from 8am until sold out.