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National Pies’ Cheeseburger Pie hits Woolie’s shel...

National Pies’ Cheeseburger Pie hits Woolie’s shelves

Industry
Tasmanian Bakeries has announced National Pies' Cheeseburger Pies will be available in select Woolworths stores across Australia

Tasmanian Bakeries, the home of National Pies, has announced its iconic Cheeseburger Pie has officially landed in select Woolworths stores across Australia.

The expansion into Woolworths stores across Victoria, Queensland, Tasmania and some locations in New South Wales comes after the recent success of the Cheeseburger Pie’s return to Bunnings Warehouse cafes.

Tasmanian Bakeries CEO Geraldine Tebbutt said strong demand for the reintroduced Cheeseburger Pie at Bunnings Warehouse paved the way for the cheesy savoury to be added to the Woolie’s range of National Pies fan favourites.

“We’re delighted the Cheeseburger Pie has once again become a best-selling limited time offer at Bunnings which allows us to expand its run so fans can conveniently enjoy this delicious pie at home,” Geraldine said.

“Making the Cheeseburger Pie available for consumers to enjoy at home has been in development for some time. Its recent limited run at Bunnings Warehouse confirmed for all of us that the timing is right.

“We’re hearing more and more that convenience and quality are key when it comes to home meal preparation, which is why the Cheeseburger Pie can be found in the refrigerated or ready-meals aisles. The pies are delivered direct to Woolworths, fresh-sealed from our Tasmanian bakery.”

Advanced air-removal packaging technology allows National Pies to be delivered directly from its Hobart facility to Woolworths aisles without freezing, extending fridge life and enabling a fast bake time at home.

The Cheeseburger Pie is made from 100% Australian beef, a dash of tomato ketchup, American-style mustard, dill pickle juice and a rich cheese sauce, all encased in National Pies’ signature 128 layers of crispy puff pastry.

National Pies’ range of other classic pies are available across Coles, Woolworths, and leading independent retailers including IGA and Foodworks nationwide.

 

 


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