Food In A Flash

Food photographer Nicole Jones from Nicole Jones Photography talks to Australian Baking Business about the business benefits of high-quality photos.

How long have you been a photographer?

I have been a photographer for five years, specialising in food photography for restaurants and cafes in Sydney and the Hunter Region.

How have high-quality photos helped your clients promote their business?

Most clients don’t update their food shots often enough. So when they do, they are really surprised by the fresh and clean look, great shots bring to their websites and brochures. Food dates very quickly and I would recommend updating food shots seasonally. Even if it’s just a few signature dishes.

Many restaurants are now exposed to social media, therefore, it is important to keep your images updated. Obviously food is a very visual thing and can convey the quality, style and image of a restaurant.

What has been the best food you have photographed?

Without a doubt, the food at Bathers Pavilion has been my favourite. The colours are amazing and dishes are unique and clean. I really like their commitment to quality and creativity. They also have a great team there and they are fun to work with. Not to mention the great views over Balmoral!

Why do you focus your photography on food?

I enjoy shooting food as I have always been in the Industry. I had previously worked within event catering and restaurants for the last 18 years and have a great understanding of food presentation. I have always worked closely with chefs and collaborated on styling of dishes.

Who has helped guide your photography?

George Seper was my tutor and wrote the course I undertook through The Photography Institute. George guided me through all facets of photography. I was lucky enough to learn from “The Master”. He is an amazing food and fashion photographer.

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