Since her humble beginnings selling homemade cakes at a market stall in 2015, the final piece of the puzzle for Ballarat baker Emma Conroy fell into place this week with the opening of her first Emma’s Bakery retail store.
The renovated store at 1769 Sturt Street, Alfredton opened on Monday morning, and Emma told local newspaper The Courier that taking this step is “a dream come true”.
“When I was an apprentice at 15 at a bakery in Daylesford, I thought I would love to have my own bakery. But life drags you in different directions.”
After a career in horse riding and showjumping, Emma returned to baking as a way of coping with postnatal depression, selling her goods at the local market for three years before moving into a wholesale operation supplying local cafes.
“When I first started my market stall I thought maybe one day I could get a shop,” she told The Courier.
“It takes a lot of work. I have always dreamt of it but the last 12 months I have been very serious about it.”
The interior of the store has been decked out with custom cabinetry to display all of the croissants, pies, cakes and other treats on offer, with clean, fresh walls featuring Emma’s signature colour pink wallpaper.
Emma’s pies won two gold medals and six silver medals at Australia’s Best Pie And Pastie Competition in Sydney last year.