Dessert lovers will be positively salivating upon hearing Connoisseur has teamed up with Koko Black in a new range of flavours.
The indulgent ice cream brand, Connoisseur, along with artisan chocolatier, Koko Black, has produced two heavenly new flavours: Classic Vanilla with Koko Black Premium Crafted Chocolate and Honeycomb with Koko Black Premium Crafted Chocolate.
The first features Connoisseur’s beloved smooth vanilla flavour paired with Koko Black’s handcrafted 54 per cent dark chocolate in a sweet treat that is pure decadence.
The second is a sugar coma on a stick, with a coating of Koko Black 54 per cent dark chocolate and Tasmanian Leatherwood honeycomb pieces with smooth honeycomb flavoured ice cream, swirled with honey syrup.
A part of the new flavours’ marketing strategy involves ice cream truck-style ‘guerrilla sampling’ in residential areas, coastal areas, parklands and beaches on the eastern seaboard that will see 150,000 product giveaways along with out of home, video content and geo-targeted social media.
The near 50 suburbs and mass sampling locations include Surfers Paradise, Bondi Surf Club, and St Kilda, with the campaign running until the end of the year.
The new ice creams come in a pack of four and are available in supermarkets.