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Celebrating 80 Years Of Supporting Bakers

Celebrating 80 Years Of Supporting Bakers

Festivities are underway as Australian company EOI celebrates 80 years as one of the country’s leading baking margarine and shortening suppliers.

The company’s national business manager of bakery Peter LeSueur said festivities won’t be limited to company employees and rather, will involve the larger baking industry.

“It’s important we recognise and thank the Australian baking industry whose bakers have supported EOI for eight decades,” Peter said.

“Without their continued support now and into the future, EOI would not have achieved such distinction. As such, our loyal customers can look forward to a special sales promotion in the near future as a thank you.”

Edible Oil Industries (EOI) was first established in Sydney by Unilever in November 1933 as a manufacturer of edible oil products for baking, foodservice and industrial purposes. Reflective of rural industry trends of the period, these were tallow-based products for breads, pastries and cakes.

Throughout the decades, EOI widened its production and products. Vegetable-based products including pie bottom shortenings were introduced to the range during the 1990s, followed by premix products due to market demands.

Some eight years ago, Unilever divested its bakery, foodservice and industrial products to concentrate on consumer goods. A complement to its edible oils, fats and margarines, Peerless Foods purchased EOI in September 2005.


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