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Bakers Tickled Pink With Community Spirit

Bakers Tickled Pink With Community Spirit

Bakers Delight teams across the country pumped out thousands of pink finger buns for one week in May, raising awareness of, and much-needed funds for, Breast Cancer Network Australia (BCNA).

The Singleton contingent, on the banks of the Hunter River in New South Wales, were among those rolling up their sleeves, joining more than 600 bakeries to help raise $1.5 million for the not-for-profit organisation that supports Australians affected by breast cancer.

“In 15 years, Bakers Delight has baked and sold almost five million pink buns to raise funds for BCNA,” Singleton supervisor Nicole Howell told The Singleton Argus.

“The partnership has become part of the Bakers Delight culture and we want to thank all our customers for giving generously to a fantastic cause.

“Each year in May, every bakery in the franchise across Australia donates 100 per cent of the sale of pink buns to BCNA, through a colourful and delicious fundraising campaign. That’s $1.50 for each pink finger bun.”

The Singleton Bakery was also adorned with messages from customers written on colourful Pink Lady paper silhouettes, which were purchased for a gold coin donation.

“The community is encouraged to play a role and continue to support a worthy cause, 15 years on,” Nicole said.

Owner of a Bakers Delight in Queensland’s Mackay region, Jo Patterson, said the buns sold out every day.

“We get a lot of survivors, a lot of people who know survivors, or some people who may have friends who suffer as well,” she told the Daily Mercury.

“It’s been fantastic, the community really gets behind the Breast Cancer Network campaign.”Jo said the store usually raised $8000 from the annual campaign.

“I’m not exactly sure why it’s so well-received here in Mackay, but the results are fantastic,” she said.

“The more money we can raise for BCNA, the more resources they can provide for women and families and friends.”

Money raised by the campaign supports essential BCNA services including the My Journey Kit, an information pack provided to people newly-diagnosed with breast cancer. More than 12,000 My Journey Kits are provided annually, with around 84 per cent of newly-diagnosed Australian women receiving a kit free-of-charge last year.


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