Sweet Idea For A Good Cause

On June 20, Sweet Charity – a collective of Australian’s most talented cake artisans – together with teams from Sydney’s corporate community will be putting their hands in the mix to support KidsXpress at the second annual Cupcake Challenge.

Held at Trackdown, Entertainment Quarter Moore Park, the Cupcake Challenge is a major fundraising activity for the children’s charity KidsXpress – a unique program that helps children between the ages of four and 14 who are facing emotional challenges, loss and trauma find ways to cope through music, art and drama therapies.

Under the expert decorating guidance from Sweet Charity tutors, corporate teams will battle it out Masterchef-style to decorate as many cupcakes as possible in 40 minutes.

With 100 children on the KidXpress waitlist at anytime, the Cupcake Challenge initiative was implemented to raise the much-needed funds to provide more children with access to the program.

Teams pay an entrance fee to participate and use it as an opportunity for team building, end of financial year celebrations or simply a fun part of their community service activities.

Last year teams included Vodafone, Johnson & Johnson and Ernst & Young.

An initiative by Elisabeth Drysdale of Drysdale Communications to bring together Australia’s first ever collective of leading cake artisans with a passion for social responsibility, the Sweet Charity collective is a group of compatriots who value, respect and share each other’s talents. Tutors include Jessica Pedemont, Margie Carter, Handi Mulyana, Rowie Dillon, Adam Cremona, Nadia French, Linda Harden and Betty Lakkis.


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