Contemporary Australian chocolatier Koko Black has unveiled a flagship store, located in The Market Pavilion at Chadstone, Melbourne.

The doors to the second Chadstone store, which will be the brand’s 20th in Australia, were opened on March 27.

The milestone marks an exciting chapter for Koko Black, and the store has been designed with the consumer in mind.

In the Chadstone store there will be a Koko Black bar, which will sere their signature hot chocolate, in addition to chocolate-dipped strawberries and chocolate chill. The store will also be home to several new elements including an interactive macadamia display where customers can pick and mix their favourite macadamias that have been dipped in an array of chocolate flavours. There will also be the largest Koko Black Praline counter to date, a gifting wall and Marvellous Marble display and a Koko Block wall.

March 27 also saw the official opening of The Market Pavilion, which measures larger than the MCG and is a one-stop foodie destination.

In addition to Koko Black, there will also be Brunetti Oro, Hanks Bagelry, and Cannoleria shopfronts.

Brunetti Oro chief executive officer Yuri Angele said the newest store wasn’t just a new location for the business.

“It’s a custom-designed space for creating memories over exclusive products and exceptional service,” he said.