Food Elite Flock To Melbourne

More than 5000 people visited Foodservice australia 2013 throughout the show’s three days.

the Bakery theatre was home to a series of practical workshops for bakers, patissiers and chefs, held by well-known industry names including darren Purchese, adriano Zumbo, tim Clark and Brett Noy.

the 180 exhibitors attending the event noted the right kinds of visitors came through the doors of the Royal exhibition Building, with Foodservice australia director timothy Collett saying attendees were from well-known local and regional cafés, bakeries and hotels and were ready to do business.

“Big shows are great, but there is no point meeting thousands of people if only a few are relevant. this show lets people get straight down to business,” timothy said.

For W&P Reedy general manager adam Mining, the show was particularly rewarding, with new machines sold from the stand.

“Customers came over, brought new machines and picked them up right after the exhibition. We also have a large number of good quality leads to now follow up on. the variety of visitors was huge, from small bakeries to large wholesale bakeries and we also made quality contact with supermarket representatives,” adam said.

the 2014 show will move to Sydney’s Royal hall of Industries from May 25-27, with organisers saying it will be an even bigger and better event.

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