There’s nothing random about this act of kindness, with Campos Coffee giving away 70,000 free coffees today for Random Act Of Kindness Day.
New research has revealed one in three Australians believe kindness is key to helping us feel connected once again, with nearly half having witnessed more random acts of kindness than ever before in their local communities over the last twelve months.
It would seem local coffee cafes and shops have been at the centre of these many unifying moments. According to the Campos Coffee Group findings, three in four Aussies are happy to shout someone a coffee, just because, and more than a quarter have even done so for a total stranger.
It’s why this Random Acts of Kindness Day (Wednesday, February 17) Campos Cafes around the country are randomly giving away free coffees* for Aussies to use as a kind treat for themselves or someone else.
Campos Coffee Founder, Will Young, is a big believer that kindness and a daily cup of positivity can help spark meaningful connections:
“Over the past 19 years, Campos has grown into one of the most loved coffee brands in Australia, serving over 10 million Aussies a year,” he said.
“Our success comes down to the kind support our café partners receive from their local communities and the many meaningful connections they forge there. Randomly giving away 70,000 free coffees this Random Acts of Kindness Day is not only our Campos Café way of saying a big thank you, it’s also our ambition to continue fuelling this kindness and connection. Ultimately our goal is to bring us all back together again after a year that’s felt overwhelmingly disconnected.”
After a tumultuous 2020 and an uncertain start to 2021, it’s no surprise that just under half of Australians still feel lonelier or starved of connection more than ever, and aren’t feeling hopeful about the year to come.
Yet, in the spirit of seeing the glass half-full, Aussies are recognising the small and simple acts that have helped them through the past year, which they intend to continue practising to help them navigate 2021:
– Displaying or being on the receiving end of more kindness and consideration for others (61 per cent)
– Taking advantage of opportunities to spend quality time with loved ones (59 per cent)
– Being kinder to ourselves (37 per cent)
Front and centre of these important life lessons are local coffee cafes and shops, with four in ten Australians visiting more over the last 12 months and half spending more on local businesses.
It’s no wonder a quarter of Aussies agree their local coffee café or shop has helped them stay connected, with half revealing the daily trip helped them through the tough days and 39 per cent saying it provided them with an opportunity to connect with their local community. For some, there were times when their local coffee café or shop was the only place that provided genuine human interaction and connection.