Retail Food Group has taken Brumby’s Bakery off the market after failing to find a buyer for the chain.

The bakery chain spent more than one year on the market, after it recorded a $14.9 million net loss for the 2025 financial year.

The Gold Coast-based operator, who also owns Donut King, Gloria Jean’s and Crust Pizza, said it was hoping to sell of the majority of the company-owned stores so it could focus on the Beefy’s Pie chains and newly-acquired Firehouse Subs.

According to The Courier Mail the move comes as Beefy’s also achieved lower than expected half year earnings, and Retail Food Group’s overall earnings for the first half of FY26 were expected to be between $9 million and $10 million – well below the $16 million it lodged for the first half of last financial year.

Despite this result, Retail Food Group executive chairman Peter George said the company was expecting between $20 million and $24 million in the second half of the financial year.

“While Brumby’s attracted considerable interest from multiple parties, we were ultimately not convinced that the options available would be in the best interests of shareholders, franchisees, or team members at this time,” Mr George said in a statement to the ASX.

“Brumby’s remains profitable and is an important contributor to Retail Food Group’s performance, with this decision providing certainty for all brand stakeholders.”

When the sale was first announced in 2025, Retail Food Group Chief Executive Officer Matt Marshall said the company’s declining financial performance over several years was a key driver behind the decision.