When they installed their fluorescent “They see us bakin’ they hatin'” sign, the owners of this West Sussex Bakery probably didn’t imagine how true it would become, as they received backlash over their “human rat” customers.

LG Cafe in Arundel, West Sussex is a brightly decorated bakery selling cakes, coffee and other baked items through a take-away window during COVID lockdown, however owners George Johnson and Lily Trunfull have begun to receive abusive letters and comments criticising the customers their business attracts.

One such letter, apparently from “The Arundel Society”, states: “Your persistence for entirely commercial reasons in purveying takeaway unhealthy food is attracting the wrong type of people to our distinguished town.

“(There are) long queues down Tarrant Street, guided by your unauthorised pavement guides, of scantily clad maskless chavs with no social distancing at all, blocking the pavement for decent residents”.

LG Cafe addressed the issue in a Facebook post, saying, “At LG we believe in love & peace, that love brings more love… but over the last weeks and months we have come up against a small minority of Arundel Locals who do not share our values and beliefs.

“Looking down on people they feel below them with words like; human Rats & Scantily clad chavs! Posting hatred online and sending hate mail to us.