Muffin Break cafés around the country encouraged consumers to buy a muffin on October 19 to raise money for national charity Good Beginnings.
A total of $15,000 was donated by the bakery-café chain, solely raised by the sale of muffins, including choc-chip and blueberry muffins, Weight Watchers-endorsed muffins and gluten-free muffins.
For customers who were unable to make it to a Muffin Break café on the day, a Good Beginnings donation box now has a permanent home at the front of registers in every store across Australia.
Since partnering with Good Beginnings, Muffin Break has raised almost $55,000 for the charity. A donation of $5000 to Good Beginnings ensures 10 families in vulnerable communities with complex issues impacting their children receive one-on-one home visitation from a professionally-trained Good Beginnings family support worker.
Good Beginnings programs are free to children and families in need, with assistance ranging from supported playgroups and literacy programs to fathering initiatives, at-home volunteer visiting for new parents and intensive family support.
The charity now operates more than 140 programs offered at Good Beginnings Child and Family Centres and partner primary school sites across every state and territory in Australia.