In addition to conceptual changes, 2021 will see an emphasis on new and visionary impulses, including a change in duration and a new hall layout. The size and significance of the fair will, however, remain unchanged. Application forms are now being sent out to exhibitors.
Topics that move the industry also move trade fair organisers. Accordingly, the raw materials sector with its trend-setting facets and solutions in terms of green issues, such as smart and sustainable packaging technologies, is right at the top of the agenda at iba 2021, but the food service market as well as traditional, artisan baking is just as topical and in focus.
Once again, all aspects of baking will be represented, including in the form of tried and tested national and international competitions. To enable optimised participation in the trade fair with the diversity of its approximately 1,300 exhibitors, the duration of the event has been adapted and the hall layout changed in order to structure it clearly by areas of interest.
For the first time, the iba in 2021 is set to last five days instead of six. The change is the result of a survey, carried out among national and international exhibitors and visitor interest representatives, aimed at seeing iba develop further in line with the requirements and wishes of the market, but without changing its extensive overall range of products.
The new hall layout is to a large extent also based on feedback received from the industry. In cooperation with the German Bakers’ Confederation, a concept has been developed that meets the needs of all those involved, underlines the characteristics of iba and benefits the new timeframe. At the same time, this is accompanied by improved orientation for visitors, exhibitors and journalists as well as a more tailored approach to target groups.
“Our aim is to develop iba in line with the needs of the market so that it remains the perfect platform for worldwide exchange, the stage for product premieres, and the trade fair where numerous innovations can be seen,” said Cathleen Kabashi, iba exhibition director.
“The most important tool that always accompanies us in our work, and is our recipe for success, is a combination of enthusiasm for the industry and specialist expertise in the various topics, but also an understanding of the needs of the target group. All this in combination with the direct feedback from our worldwide network, always forms part of our considerations.”
Despite the changes to the distribution within the halls, iba remains the leading trade fair for the baking and confectionery industry and is known and appreciated as such both nationally and internationally. Besides the high quality of exhibitors and visitors, all participants can also look forward to a supporting programme of the highest standard in 2021.
“The get-together of the large family of bakers provides plenty of scope for direct communication with experts,” said Michael Wippler, President of the German Bakers’ Confederation.
“A must for every baker with a desire to think outside the box and discover exciting innovations. I am really looking forward to the fair.”
The iba is now sending out the application forms to exhibitors to allow them to secure their place at the worlds’ number one meeting place for experts at the highest professional level.