The Cheesecake Shop Launches Cupcake Line

The Cheesecake Shop Launches Cupcake Line

The Cheesecake Shop has extended its offering to include cupcakes in 180 stores nationwide.

Made from their secret mudcake recipe, the cupcakes are uniquely designed to fit a variety of themes, including Australia Day, Halloween, Mother’s Day, Father’s Day, Melbourne Cup Day and St Patrick’s Day.

Priced at $2.95 each, the cupcakes provide an alternative to traditional desserts and are aimed at “the more modern consumer”, according to the franchise.

The Cheesecake Shop’s national marketing manager Peter Dable said the cupcake trend is too popular to ignore.

“The Cheesecake Shop product development team and our 180 franchisees are extremely excited about the release of our cupcake range,” Mr Dable said.

“Cupcakes are a relevant and credible extension to our product offering.”Like their cheesecakes, the cupcakes are baked fresh on the premises.

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