The Cheesecake Shop has extended its offering to include cupcakes in 180 stores nationwide.
Made from their secret mudcake recipe, the cupcakes are uniquely designed to fit a variety of themes, including Australia Day, Halloween, Motherโs Day, Fatherโs Day, Melbourne Cup Day and St Patrickโs Day.
Priced at $2.95 each, the cupcakes provide an alternative to traditional desserts and are aimed at โthe more modern consumerโ, according to the franchise.
The Cheesecake Shop’s national marketing manager Peter Dable said the cupcake trend is too popular to ignore.
“The Cheesecake Shop product development team and our 180 franchisees are extremely excited about the release of our cupcake range,” Mr Dable said.
“Cupcakes are a relevant and credible extension to our product offering.”Like their cheesecakes, the cupcakes are baked fresh on the premises.
COMMENTS