Puratos marks 100 years by looking to the future

Puratos marks 100 years by looking to the future

February 4, 2020 marks the 100th birthday of bakery, patisserie and chocolate leader Puratos; a milestone that will be celebrated by its 9500 employees across the 70 countries where the group is present.

To honour its century-long commitment to innovation, Puratos will launch three new innovation centres across three continents in 2020.

Puratos CEO Daniel Malcorps said the group looks forward to the next 100 years of continued innovation.

“Our centenary is an opportunity to reaffirm our commitment to our vision and our values: a robust scientific approach, a constant quest for innovation, with health and well being as a cornerstone and a deep-rooted belief in the valuable role that food plays in society,” he said.

Puratos believes it is important to make an impact in the world that goes beyond economic value and one way that they address this is through their Bakery School Foundation.

When the company began operating in India, it was struck by the lack of educational opportunities for underprivileged youngsters.

At the same time, Puratos noticed the challenge in finding qualified technical advisors, whilst its customers faced serious shortages of skilled bakers, pâtissiers and chocolatiers. In order to help those less fortunate and teach them the skills they needed to work in our industry, Puratos decided to open a bakery school and later established a foundation.

Today, the Bakery School Foundation has already invested in bakery schools in India, Brazil, Mexico and South Africa. By 2030, the Bakery School Foundation aspires to continuously enable 1,000 young people from developing countries to live their passion in one of the Puratos bakery schools.

“We are already looking at the next 100 years in terms of innovation, sustainability and expansion,” said Mr Malcorps.

“We have already achieved a 2 billion euros turnover and we aim to reach 5 billion by 2030. This will be possible thanks to having the right people at all levels of the company, from employees to board members.”

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