MOI International’s Doughmax is a plant-based frying shortening that has a neutral taste, long frying life, and minimal oily absorption.

Produced from RSPO certified Mass Balance Palm Oil, it has no additives or preservatives, is gluten-free and non-GMO, giving it broad appeal, and its unique composition ensures doughnuts turn out tender, fluffy, and oh-so-satisfying with every bite.

To celebrate the launch of Doughmax, MOI is giving away a Van Rooy Doughnut Fryer valued at $12,000. Every carton of Doughmax purchased between now and September 30, 2024, gets an entry into the draw.

Visit the MOI International website for more information.