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Mayfair Bakery and Patisserie announces entry into...

Mayfair Bakery and Patisserie announces entry into retail sector

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A black and white image of Mayfair Bakery in the 1950s.

The historic Mayfair Bakery and Patisserie has announced some of their products will be stocked in independent supermarkets moving forward.

The bakery, which first opened its doors in Port Adelaide in 1870, is considered one of the oldest family businesses still operating today.

After changing hands in 2014, owner Phil Donnelly said he worked hard to ensure Mayfair Bakery and Patisserie would remain viable for a further 150 years by bringing in new products and reinventing traditional products, while at the same time becoming a leading wholesale bakery supplier in South Australia.

However, when the pandemic hit, like many other business owners Phil looked closely at how he could ensure his business would survive.

“The focus very quickly became to get more food in front of more people,” he said.

In between lockdowns Phil managed to organise Mayfair’s 150th anniversary celebrations in 2021. At this event he also showcased the new branding and focus that Mayfair Bakery would be working towards. This included having the Mayfair gluten-free baked cheesecake range stocked in independent supermarkets.

Last year proved to be Mayfair’s biggest one for cheesecake production yet, with more than 45,000 individual cheesecakes sold.

Phil said Mayfair would be officially launching their cheesecakes with Tony and Marks.

“Mayfair will also be available in Foodlands/IGA and will continue to grow with familiar South Australian brands,” he said.

“Potential distributors are already in the pipeline for the eastern seaboard. We are potentially even looking at growing towards an export market as things progress.”

 


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