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KitKat unveils innovative new chocolate bar

KitKat unveils innovative new chocolate bar

An exciting innovation has today been unveiled as KitKat Chocolatory launches a new chocolate experience, using cacao pulp to naturally sweeten the chocolate surrounding the iconic KitKat wafer.

KitKat Chocolatory Sublime Incoa uses more of the cacao fruit than ever before by unlocking the full potential of the cacao pulp, the white fleshy substance surrounding the cocoa beans.

Normally when cocoa beans are removed from the cacao fruit for fermentation, various white pulp follows, and the remainder is discarded. However, KitKat Chocolatory has used breakthrough technology to make the most of the nutrients and natural sugars in the cacao pulp.

In addition to its natural sweetness, the cacao pulp also brings a floral, fruity and tangy taste to the bar, whilst maintaining the taste and texture KitKat fans know and love.

Head Chocolatier at KitKat Chocolatory Connie Yuen said the company has spent a considerable amount of time developing this product and is “delighted to bring a pioneering world-first concept to the Australian market.”

“This is the first time that we have been able to use more of the cacao fruit to make chocolate, unlocking the pulp potential,” Ms Yuen said.

“We are always looking for creative ways to deliver innovative new taste experiences and using more of the cacao fruit is the latest in a number of exciting productions we have in the pipeline, so stay tuned for more news in the coming months.”

The KitKat Chocolatory Sublime Incoa is available exclusively from the KitKat Chocolatory boutique in Melbourne and online.

KitKat Chocolatory Melbourne Central opened in 2016 and offers a personalised and premium chocolate experience where customers can design their very own, handcrafted KitKat. ‘Create Your Break’ bars are created using white, milk and dark chocolate and 16 premium ingredients. There are more than 1,500 combinations to choose from, giving customers the ability to put their personal stamp on their favourite chocolate and create their break. Also available to purchase in boutique and online are a range of handcrafted Creations and Special Editions, alongside ‘Create your Break’.


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