A recent Bonds campaign starring Robert Irwin of Australia Zoo fame has been taken to a new level when Queensland-based Kenilworth Bakery unveiled its own hilarious take on the photoshoot.

Starring Jeff the Baker, the bakery’s version of the ad campaign showed Jeff modelling an array of baked goods, including a chocolate doughnut snake and sausage rolls, all while wearing undies.

The series of images were shared to the Kenilworth Bakery Instagram page.

“Sure, @robertirwinphotography looks great wrangling reptiles in his undies – but here at Kenilworth Bakery, we’ve got Jeff the Baker serving up the real Aussie hero moment… armed with a CHOCOLATE SNAKE,” they wrote.

“And let’s be real – it takes some serious skill to tame a sugary snake before 5am. Snakes and Donuts? That’s history in the making.”

The mock campaign was met with great enthusiasm, including from the Bonds Australia team, who commented they’d have their people call Kenilworth Bakery’s people.

Kenilworth Bakery founder Jenna Saunders told The Courier Mail they had been blown away by the popularity of the photoshoot.

“It was decided that Dad was just as iconic as Robert, and after a bottle of red on Friday night Jeff agreed to strip off and showcase our snake donuts in his Bonds,” she said.

“With no chance to back out we had him in the car early Saturday morning and down to his jocks in a field beside a busy road. It was obviously quite the spectacle as cars were slowing down, one car almost went off the road.

“We were blown away by over 55,000 views within the first hour and it continued to grow with over 500,000 views in less than 8hrs. Currently sitting at 1 million views and climbing by the hour.”